The most important thing to remember in clothing and food blogging: one size does not fit all. There are many different factors to take into account regarding a blog's success, like monetization streams, virtual assistants, different audiences, tenure, and more.
The most important thing to remember in clothing and blogging:
One size does not fit all.
This sounds like a very broad generalization because it is! In blogging, you can't expect that something that works for one person is guaranteed to work for another.
Food blogging isn't the sisterhood of traveling pants. There are different brands, different sizes, and different styles for everyone.
- Just because it works for a blogger with a massive audience, doesn’t mean it will work for you.
- Just because another blogger excels without video, doesn’t mean you shouldn‘t do video.
- Just because another blogger posts to Facebook 10x/day, doesn’t mean you should do the same.
I have food blogger friends who have the same WordPress theme they started with 10 years ago, have never hired a Virtual Assistant, never recorded Reels, and they're making over $500K a year. No joke.
It's different for everyone.
Anyone who tells you they can guarantee you will make X amount of money, or X amount of traffic in a certain amount of time is either lying or entirely too confident. Unless they're going about these things in shady ways, they just can't make that promise to you.
Why some food bloggers fail
This isn't a comprehensive list of all the different ways food blogs can fail. This is intended to give you some insight into some of the reasons that trying to replicate the success of someone else can bite you in the butt.
Imitation may be the sincerest form of flattery, but that doesn't mean it's a method for success. There are so many different reasons that certain strategies work for one blogger and not another.
Established bloggers are grandfathered in
There's this weird phenomenon in food blogging where the people who have been around for a long time don't have to play by the same rules as everyone else.
They were around and became popular before Google started pushing SEO for rankings. And because they're already established, it's as if Google grandfathered them into a world where they can do whatever they'd like without repercussions.
That's not to say they're doing anything wrong at all – they just don't have to play the same games the rest of the food blogging community does to try to appease the Google gods with keyword research, formatting, etc.
Smitten Kitchen is the perfect example of this. If you look through Deb's posts, you'll find they don't do any of the things that experts preach we should be doing to rank – yet she'll show up near the top for plenty of searches because she's an OG.
- Her photos are horizontal
- She doesn't do headers or text formatting
- She has giant paragraphs of text
- She doesn't use a recipe card plugin
- Her URL structure is still https://smittenkitchen.com/YYYY/MM/post-name
For context on that last bulleted item, the recommended URL structure is https://sitename.com/post-name, which is something you can configure in your WordPress Settings under Permalinks.
There are different target audiences for food blogs
The food bloggers you admire may have an entirely different audience than yours that responds to things differently.
An audience of women older than 60 whose primary internet source is Facebook will interact with content very differently than an audience of Gen Z on TikTok.
There are bloggers who have made their entire platform successful on nothing but Pinterest, while others have never even created a Pinterest account.
Each audience is different, even if you may share similar content with others.
Food blog virtual assistants make a difference
I had a virtual assistant to help me with social media and video for a long time, and I cannot tell you what a relief it was to not have to worry about handling those aspects of my business.
Unfortunately, due to Google updates, a poor-performing site redesign, and other circumstances, I had to let them go because I could no longer afford the luxury of assistance.
So if you consider the food bloggers who are doing really well financially and able to hire help so they can focus on recipe creation… that's a really big advantage to their workflow and content output.
More content = more chances for ranking in Google = more traffic = more ad revenue.
Different blog monetization strategies
There are lots of different ways to monetize your blog and business, and anyone at any given time could be implementing any number of those options:
- Ad network
- Social media creator networks
- Television appearances
So try to keep this in mind when you see someone “guarantee” success with their course, or share their success story (be it from luck or hard work):
One size does not fit all.
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